The popularity of tailwind isn't because of their marketing. Many colleagues using tailwind don't even care or have heard about the claims in your article. It's

The popularity of tailwind isn't because of their marketing. Many colleagues using tailwind don't even care or have heard about the claims in your article. It's popular because it solves a real world problem for small to medium sites. It challenges "best practices" by showing that those in fact are just very opinionated and don't solve real world problems for many sites. I've witnessed over 2 decades of css evolution and tailwind is by far the most elegant solution for developers just needing some style for their app that works.