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Given that "Powerful analytics" tells most teachers "You're on the wrong website", I might have skipped that sentence and gone directly to the problem which the
by patio11 15y ago
Given that "Powerful analytics" tells most teachers "You're on the wrong website", I might have skipped that sentence and gone directly to the problem which they actually care about that you purport to solve.
n.b. I love the idea of launching a new Heroku instance for demo accounts... though one questions why Heroku would let you do that. You should probably rethink that interaction design, though. "Setup Demo" suggests a lot of work -- unify the two steps into one and then give it a call-to-action that suggests a low-friction experience. I don't know, "See It In Action" or something. Similarly, virtually anything beats "Create New Account."
As always, please test confident statements I make regarding relative conversion rates. I do, because I flub guesses all the time.
- ebzlo 15y agoHey patio11! Funny thing, my co-founder and I were just talking about you and methodologies earlier last week (conversion rates and ab testing you do with BCC etc). We really hadn't thought about the vocabulary in the buttons there at all, so that's really great advice. Thanks!
- rwhitman 15y agoAgree, the copy on the landing page doesn't seem to read "hey teachers, this is for you!", it comes off a bit more of "hey tech guys check out this SAAS app we made for teachers". Regardless Kite looks absolutely brilliant and likely will be a real game changer for countless teachers. Awesome work
- ebzlo 15y agoThanks! Yeah. Going to rework that. Lots of great feedback here.
- ebzlo 15y agoJust got an email from Heroku, looks like they're not happy about that.
- patio11 15y agoNot terribly shocking, since you probably just created more apps than their entire customer base this week. From their perspective it looks like a huge resource hit from a very, very costly action by an account which has not given them many reason$ to trust with anomalous behavior yet. Count yourself lucky: a less hacker friendly company would ban first and email later. I'd suggest apologizing for a somewhat poor architecture choice, turning off that button temporarily, and then round-robinning folks into 10 demo instances which are reset daily with a big Do Not Put Student Data In Here warning at top in red. This may be easier than rearchitecturing the demo to be multi-tenant, though that is a good idea long-term.
- ebzlo 15y agoYeah. That button is gone now. Took it down. We'll figure something out later.