> But this complexity isn’t necessary and the tiny increase in efficiency is less than the cost of the algorithms and systems to run them. That's obviously not

> But this complexity isn’t necessary and the tiny increase in efficiency is less than the cost of the algorithms and systems to run them. That's obviously not true, since those companies would simply stop doing it if it cost them more than it was earning them. > It does if you care about building a viable business. A business is either viable or not viable. It doesn't matter how it's classified.