4 ms·
These logos are "clever" in the sense that most of them employ use of negative space, i.e. the white space around black letters and figures. It's actually the f
by taylan 18y ago
These logos are "clever" in the sense that most of them employ use of negative space, i.e. the white space around black letters and figures. It's actually the first thing they teach you in design school. Still these examples are pretty neat.
- callahad 18y agoI appreciate the site showing the black-and-white treatments of the logos, rather then their color variants. Color can be nice, but great logos read well without it.