Looking at the site you linked, it's clear that the objective of the standard is to show you ads without annoying the users enough to force them to install ad b

Looking at the site you linked, it's clear that the objective of the standard is to show you ads without annoying the users enough to force them to install ad blockers. So the standard isn't about preventing targeted ads at all. And the ads don't have to cross the 'annoyance threshold' to be harmful to its audience. For example, cross-site tracking used by ad tech is a privacy nightmare in itself. There are good reasons to block all targeted ads altogether.