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Except if they're blocking ads and the ad blocker actually works (as e.g. uBlock Origin does), they're spending zero time viewing ads. I never see any Google a

• charcircuit 3y ago
  Chrome only blocks ads that violate the Better Ads Standards https://www.betterads.org/standards/ https://www.betterads.org/standards/ The ads that are shown on Google searches follow this so they are not blocked by Chrome.
  • ndriscoll 3y ago
    Right so it doesn't do what an adblocker is supposed to do, which is block ads. It doesn't do that because it's not in Google's interest for it to do that.
    • charcircuit 3y ago
      It does block ads. It blocks ads that are harmful to the web ecosystem. Chrome blocking all ads would hurt the web ecosystem tremendously as it interferes with how many sites are monetized. It is not in Google's interest to kill the web. They want to ensure that it keeps growing.
  • goku12 3y ago
    Looking at the site you linked, it's clear that the objective of the standard is to show you ads without annoying the users enough to force them to install ad blockers. So the standard isn't about preventing targeted ads at all. And the ads don't have to cross the 'annoyance threshold' to be harmful to its audience. For example, cross-site tracking used by ad tech is a privacy nightmare in itself. There are good reasons to block all targeted ads altogether.