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Imagine you're Disney and you want to crack down on merchandise infringing on your IP. You type [site:etsy.com "minnie mouse"] into Google and get 3.8 million r

Imagine you're Disney and you want to crack down on merchandise infringing on your IP. You type [site:etsy.com "minnie mouse"] into Google and get 3.8 million results. There's another million results for "iron man", 2.1 million for "avengers", 6.8 million for "star wars", etc. That's just the likely infringement on a single marketplace. I don't think this is a scale too small to notice. How many people would Disney have to employ to review every listing before making a claim, and continue to do so as fast as the world population can make additional unlicensed copies?

realusername 3y ago
Maybe they just don't need to simply? I understand they would like as much control as possible but that's impossible with the abundance of choices and places nowadays and I firmly think that those automated blind takedowns are doing more harm than good. I don't think total control is possible in such an environment, DMCA or not.
devmor 3y ago
With all due respect, that sounds like a problem for Disney. I do not see why a corporations scale of intellectual property protection should have its burden foisted upon everyone else. It makes to sense to provide a modicum of protection that can apply to individuals, but just as individuals can't require a policeman to stand guard outside their home 24/7, corporations must hire security guards if they want extra protection from the undesirable elements their commercial activity attracts.