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Just giving my own perspective. It was hard for me to come across muse within my search for tools in that space, something about SEO was not working. Never had
by pilgrim0 3y ago
Just giving my own perspective. It was hard for me to come across muse within my search for tools in that space, something about SEO was not working. Never had a single ad or organic content hit my timeline in social networks. I actively scraped the depths of YouTube to find their tutorial vids. Those videos had an synthetic and corporate appeal. I was expecting something fully geared towards students and creatives. The Teams integration made no sense to me. My GF does a lot of colored diagrams and drawings while she studies, and she does so in Google Docs! I’m sure there’re many people like her that never heard of the product. I don’t think they marketed to the ideal niche and for enough time. It seems to me like there’s huge value yet to be extracted. Being featured in the App Store, product hunt, etc may give an illusion of achievement but it means absolutely nothing because regular end-users never see this stuff! So, a very serious branding and marketing problem is my diagnosis. Perhaps it was confined to a northern enterprisey-techy-bubble the whole time? I personally think it would be a hit on among LATAM universities and schools.
- rchaud 3y agoAgreed, they did not seem to do much in terms of discoverability. There was simply more awareness in the public for things like Obsidian, Logseq, Notion, or Excalidraw. That they were an iPad/Mac only app likely limited their appeal.
- pilgrim0 3y agoYep. I think they had enough peer validation from their own bubble and got too comfortable and biased with their marketing. I see this happening a lot in tech circles. The world at large has definitely not seen muse and what it can do. I think the product is great!