Bollywood is a major player in Africa (And Asia) how does this play in? I don't get why it's not talked about other than is this about the Western educated in

Bollywood is a major player in Africa (And Asia) how does this play in? I don't get why it's not talked about other than is this about the Western educated in Africa? Or maybe Bollywood has flooded the Free to Air market? I'd still see a streaming market though.