It's a good question, but I'm not sure it has to. They're almost breaking even right now with that cost, and their only consumer product is a crappy deals e-mai

It's a good question, but I'm not sure it has to. They're almost breaking even right now with that cost, and their only consumer product is a crappy deals e-mail site. With better consumer offerings, they could be getting 2-3x the value off of that cost.