Isn't this just the other side of trading privacy away? Most of the groups in the chart also harvest what was once private. We trade our privacy for "free" goo

Isn't this just the other side of trading privacy away? Most of the groups in the chart also harvest what was once private. We trade our privacy for "free" goods. We are then constantly surveilled. The institutions doing the surveillance can better gauge how much trust they can afford to trade for profit. If this isn't their profit model, what is?