The real problem here is that we expect an individual to operate on the same footing as a firm. The firm can use its army of people to devise new ways to bamboo

The real problem here is that we expect an individual to operate on the same footing as a firm. The firm can use its army of people to devise new ways to bamboozle the individual, but the individual has only their wits and their free time to use to defend themselves. The only way to protect yourself as an individual is collective action.