The fanboy is strong with you. Google is CLEARLY trying to create a Apple-style universe. Hence the music store. Hence the app store. Hence forcing every google

The fanboy is strong with you. Google is CLEARLY trying to create a Apple-style universe. Hence the music store. Hence the app store. Hence forcing every google user in existence into at least seeing these services, and being automatically signed up for them (I never signed up for Google Play, surprisingly it already works for me). Google clearly is fighting the fragmentation of carriers, not happy about it! Where did you get this? Google has been trying to get their carriers to follow them, to follow guidelines, to decrease fragmentation, improve their update mechanisms. Heck, 4.0 was a subtle attempt to get a lot of the carriers to not built their shit on top (they of course, did), Google keeps threatening to shut off App Store access for versions of the software that don't meet their demands. This is not the behavior of a company who is shooting for and attempting to increase fragmentation of their platform. And, hilariously, you missed the biggest part: Google cares about advertising. They don't get to advertise on the Fire, in any form -- Amazon is the master of it. So no, you better bet that they're not thrilled about the two major points of their mobile platform being ignored (1: create a google universe that users live in 2: advertise to those users). Those are Google's clear and often-repeated goals. And the increasing fragmentation is ruining that, not helping it.