I think for the most part graphics have been "good enough" for a while, and since raytracing is the new hotness that's what games are working on improving rathe

I think for the most part graphics have been "good enough" for a while, and since raytracing is the new hotness that's what games are working on improving rather than pure polygon count or resolution. The market for gamers spending insane amounts of money on hardware is kind of disappearing as well, I know so many people who just buy "upgrades" to their existing hardware to play newer games, but they certainly aren't buying 4090s. It's a similar issue with EVs, the market they were trying to sell to didn't really exist. They wanted people with enough money to buy an expensive car, but also people who are not expecting oodles of luxury features which would normally come on a car that expensive. So now they are having to lower their EV prices in general because inflation kind of murdered any market they may have had. Add on the EV growing pains of battery tech still being susceptible to reduced range in the cold, increased tire wear, and defects...I don't know many people who will take such a risk for such a price.