It kinda gets a bit door-to-door sales-ish-esq in those industries. Trade shows, publishing reports driving out to the farm and hand delivering them, shaking ha

It kinda gets a bit door-to-door sales-ish-esq in those industries. Trade shows, publishing reports driving out to the farm and hand delivering them, shaking hands with the farmers. If you distill this article down to 1 tenant, its sales isn't sales, it's relationship building. I built devrel team at DigitalOcean when it started, and I'd be damned if I let anyone onto my team who was a seller. When I hired Mikeal Rogers I said something along the lines of: "You go make the js community happy, do whatever will help them grow, tell them what we're doing, ask them what they need, and spend your budget on helping them" - he crushed it, one of the best people I've ever hired in my career, never sold once, not even a whiff of it. I almost lost my job every quarter running things how I did... till the day I didn't, and that was the day I got promoted. Most people are scared to do community building the right way, but when you do, it works extremely well.