I don’t get the impression that Christine is saying software DevRel is the only role that looks like this — just that standard “consumer” marketing tactics don’

I don’t get the impression that Christine is saying software DevRel is the only role that looks like this — just that standard “consumer” marketing tactics don’t really work on developers. I wouldn’t say it’s necessarily based in a “lack of perspective”, but perhaps more just choosing to not expand the thesis to encompass the broader world of technical marketing in non-software industries. I think that’s fair, given that the author’s experience is centered on the software world, and not every blog post needs to begin with a cross-disciplinary literature review.