If yours friends drop off Facebook, you will drop off too. That is not same for Apple. Apple users will continue using the products even if their friends do not

If yours friends drop off Facebook, you will drop off too. That is not same for Apple. Apple users will continue using the products even if their friends do not. Its a personal device. This works both ways. I use Facebook because my friends are there. I use Apple products because I like the products. Switching social networks is has a high friction point - all my friends need to move. Switching phones is my own choice and easy to do. Look how much easier it is for Google to gain half the smart phone market compared to how (relatively when compared to Facebook) unsuccessful they've been at getting "social network" market share. I think a very good argument can be made that Facebook's position is more defensible then Apples.