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Outfits who use dark patterns are so short-sighted. Even if the pattern results in a high-percentage of conversions or desired outcomes from the total audience,
by keane 3y ago
Outfits who use dark patterns are so short-sighted. Even if the pattern results in a high-percentage of conversions or desired outcomes from the total audience, you may be pissing off a key demographic that might have otherwise driven true success (ie. The Law of the Few from Malcolm Gladwell's The Tipping Point).
- mrweasel 3y agoQuite frankly I don't seem many modern companies focused on their future ten years into the future, the worst don't focus beyond the next fiscal year. So yeah, if a company deliberately deploys dark patterns, then I don't see the CEO having a five or ten year goals for the company. Attempt to pump up the stock for a few quarters, congratulations on a job well done and then bail out.