5 ms·

Trading trust

124 points by ingve 3y ago

bell-cot 3y ago
Double plus ungood. History suggests that when the social trust goes away, the society will too.
TomSwirly 3y ago
That the US military is the most trusted organization in America after losing one war after another against developing countries with Bronze Age technology simply astonishes me.
- flashfaffe2 3y ago
  Would be interested to know how this was computed. I guess this was a kind of survey and if so, based on the question: are proud of the US army or are you supporting us army action around the world then I wouldn't be surprised to observe difference.
  - grotorea 3y ago
    Couldn't find detailed questions for the study, but it says they literally asked for their level of confidence > In each survey, we asked respondents about their levels of confidence in a host of American institutions, as well as their personal policy preferences, their views on the direction of the country, their support for particular democratic norms, their use of social and traditional media, and a wide range of other questions.
- bell-cot 3y ago
  Whether or not this poll tries to distinguish such details, social "trust" is many-dimensional. For the military, the most critical forms of trust are "don't attempt to coerce or overthrow our government", and "credibly wage war against our enemies if and when called upon to do so". Being able to nation-build in Afghanistan, under a delusional do-gooder mandate, is not important. For as long as their orders were (in effect) "pretend it's possible", they more-or-less tried.
  - nindalf 3y ago
    If anything they took trying their best to the extreme. They would try no matter the odds, to the point where they would want to stay and try to “win” in Iraq and Afghanistan no matter the situation. The solution to every problem was to throw more soldiers into the fight. Whereas only a commander in chief who isn’t from a military background can say “no, we lost this one, time to take the L and pull out”. But that’s good I guess. A military that tries its best to finish the mission and a commander answerable to the people.
- jandrewrogers 3y ago
  The US military as an institution has a long history and is notable as one of the few highly visible parts of US government that goes to great lengths to be apolitical and at arm's reach from the political parties. They do what they are asked to do, usually competently. Most sensible people realize that the outcome of campaigns is a political decision, not a military one. The US military generally wins every battle they are in but they don't get to choose how to execute a campaign.
debok 3y ago
Am I reading that graph right? That confidence dropped in all the measured categories? That's wild.
- bell-cot 3y ago
  It's the American Institutional Confidence Poll And from the Brookings (linked) article: "For the results we describe below, we rely on a two-wave panel survey in which the same respondents were interviewed twice: first pre-COVID in June and July 2018 and then in the midst of the COVID pandemic in July-October 2021." That really was not a good time period for institutional trust in America.
- EchoChamberMan 3y ago
  you are reading that right! "double plus ungood" as mentioned on the root.
tveita 3y ago
https://en.wikipedia.org/wiki/High-trust_and_low-trust_societies https://en.wikipedia.org/wiki/High-trust_and_low-trust_socie... Trust is a technology, the transition to a high-trust society unlocks so much potential that was previously used on "basic" tasks like guarding your property, making sure your food is fit to eat, not getting scammed in a trade etc. Bruce Schneier has written a book about trust https://www.schneier.com/books/liars-and-outliers/ https://www.schneier.com/books/liars-and-outliers/ ; I don't want to oversell it, I didn't find it amazing, but it has some very relevant discussion on how trust has evolved into our society and institutions. Ultimately a society where people can't trust each other and communicate efficiently will be outcompeted by a society where people can, either through individual altruism, societal norms or institutional enforcement.
- nonrandomstring 3y ago
  Trust is a valuable and precarious thing, It's hard and slow to build but easy to destroy. It's our greatest advantage against authoritarian regimes, and that's why destroying trust is a long term strategy of non-linear warfare against our culture. Like fossil fuels that take millions of years to form, but can be burned in half a century, trust is burned (enshitification) as cheap accumulated social capital by those without higher loyalty. This for me is why financialisation sucks the life out of nations and why greedy and selfish big-tech companies are some of the most treacherous of all entities.
  - graemep 3y ago
    Fiancialisation and short term incentives are part of the problem, but not all of it. In tech (and increasingly elsewhere) businesses have realised there are other ways to keep repeat customers without needing customer trust: lock-in, buying out competitors, network effects, being the best for long enough to obliterate competition (at least in customer's minds), branding tied to identity etc. Facebook, Amazon, Apple, Google etc. have very little to gain from trust or products that are better for consumers as people will use their products regardless.
    - 3y ago
eimrine 3y ago
Why there is no any religion organizations? Afaik USA is a deeply religious nation.
- darrmit 3y ago
  The religious "trust" scale would likely look largely the same. While "deeply religious" may have been the reality for the US at one point, I think it would be hard to argue that with each generation we don't move a little further away from that. As someone who was previously "deeply religious" and am now "non-religious", I still wrestle with whether that's a good thing or not.
  - Nevermark 3y ago
    The politicization of religion could be argued to be a detriment to the country and also to religion. The partisan side of politics (as apposed to the policy and persuation sides) has a way of undermining or sidelining the virtues, and the ability to operate with nuance, for any movement that over-identifies with either party.
  - Night_Thastus 3y ago
    There are some definite benefits to religion. It can promote a sense of place and belonging in people, facilities communities, cooperation, etc. It can also do the exact opposite at times. It will be interesting to see how it all plays out in the long run.
    - whatshisface 3y ago
      Virtually any organization can promote a sense of place and belonging in people, facilitate communities, encourage cooperation, etc. Only one type of organization does it by arranging very serious lectures about things that didn't happen.
- reducesuffering 3y ago
  The average American Protestant doesn't have high trust for religious Muslims, Mormons, Catholics, or even Baptists. Especially a loaded term like "organized religion" in which they see themselves as just a local gathering of Jesus followers, not really "organized" or "religion".
CM30 3y ago
Watching large tech companies seemingly just destroy everyone's trust in them has been equal parts fascinating and depressing to see. People actually liked Google, Amazon, Facebook, etc at one point. Sure, they didn't like them all equally, (Google's reputation was usually a lot better than Facebook/Meta's), but there was something of an expectation that they did good work and offered good products/services. Now it seems an increasing percentage of the population outright loathe them, and see them as basically everything wrong with the modern internet. Criticism of Google search is way more common now, criticism of Google shutting down products quickly is way more common, complaints about knockoffs and poor quality goods on Amazon are way more common, etc. It's just wild to see.
- euroderf 3y ago
  A contributing factor might be the financialization of everything, including SV.
  - jerf 3y ago
    I think the "financialization" and the mindset it comes with is a major contributor to the ability of executives to sit in a board room and with deliberation choose to trade trust for money. More old-fashioned and perhaps less "sophisticated" ways of doing business might just bluntly prioritize trust over many other things, and leave money on the table in the short term. It isn't just that they choose maintaining trust over making the most possible money, it is that they lack the toolset to even really conceptualize what they could make by breaking trust. Not modern MBAs, though. They'll quantify how much trust you're trading away for how much money no sweat. Even if they're wrong about the exact values they sure are completely capable of conceptualizing the question, and if they notice the externality of transferring a general lack of trust onto the society around them, well, so much the better for being able to monetize an externality, which is the financialization equivalent of hitting the jackpot.
    - MichaelZuo 3y ago
      I wouldn’t entirely blame the executives though, there are 192 other countries in the world, and eventually their counterparts in at least one of them would do the same if they didn’t. It’s a coordination problem since there’s no way to ensure honesty is 100% rewarded 100% of the time even within the US, let alone across the Earth.
grotorea 3y ago
> The first is that focused and persistent propaganda is able to shift public opinion about institutions they don’t have direct interaction with. I don't get why the author says this, confidence dropped for everyone. Who is doing this successful propaganda? And one interesting quote from the linked survey > Finally, the drops in American confidence may be merely harbingers of wider shifts across the globe, where these companies already operate and where the majority of their future growth is expected to arise. In a special report addended to their annual Trust Barometer, Edelman found that while technology remained the most trusted industry, 14 of their 22 sampled markets around the globe had reported drops in trust in tech companies since the year previous.8 While the U.S. experienced the largest drop, it was followed closely behind by most of the advanced democracies. In these countries, respondents also reported adopting new technology at a much lower level than in countries where tech confidence was higher. This is deeply problematic for companies whose rare new innovations require large-scale adoption to be profitable.
- skinkestek 3y ago
  > > The first is that focused and persistent propaganda is able to shift public opinion about institutions they don’t have direct interaction with. > I don't get why the author says this, confidence dropped for everyone. I stopped a little to think, and my answer is: Exactly. It wasn't what I started out with but I think it is a main takeaway: Our entire web of trust is torn apart. > Who is doing this successful propaganda? Our enemies. But they are being smart and lucky. As the Ukrainian meme goes: "we are lucky they are so #%$&@ stupid". Only here we are the stupid ones and russian and Chinese are the smart ones. They play both sides of BLM. They play both GOP and DEMs. They play anti-vaxxers - and get enourmous help from big tech ham fistedly like no others trying to help authorities in a way that even I as a vaccinated and boosted person find crazy. (What could they have done instead of trying to shut down discussion? It would probably have done wonders if tech execs and politicians had instead shown up in the regular queues for vaccinations. Adult Norwegians still know the reference about the King on the tram during the oil crisis half a century later.) Media in its chase for clicks also help them, tearing apart again and again trying to make sensations out of everything.
  - 3y ago
roenxi 3y ago
The article and the data in the graph are a little out of kilter. The data is suggesting that as people are becoming less trusting (I'd hazard because of better access to information through the internet). I don't think there is any strong evidence that the tech giants are trading in trust. It looks more like there is something bimodal happening where media companies have low trust (Google should probably converge to Twitter/Facebook levels of trust over time) and typical companies score a 2.6 (Amazon should probably converge to being about as trustworthy as a bank). It was never a sane position to believe these companies are unusually trustworthy. They are companies. Nothing special. Everything is smiles and sunshine while an industry is growing, the knives come out once there is a steady state and they corporate dynamics become a bit more fixed-pie. People had unrealistic expectations; that trust was never sustainable.
- bell-cot 3y ago
  While you make some good points...there are good reasons why "enshittification" received a Word of the Year award within one year of being invented.
- macNchz 3y ago
  > I'd hazard because of better access to information through the internet I’m not sure much changed with regard to access to information on the internet in the US between 2018 and 2021. > I don't think there is any strong evidence that the tech giants are trading in trust. There have been a number of lively discussions here on HN over the past few years about the volume of garbage and/or counterfeit products on Amazon, and their unwillingness to address essentially fraudulent activity re reviews and product listings among their marketplace sellers. Seeing this transition happen myself (as someone who got an Amazon rewards credit card in 2007, Prime in 2010) I absolutely viewed it as Amazon trading trust for short-term profits. Once upon a time I had trust that I could order from them without a huge amount of research and get quality, authentic products quickly. That has changed significantly, and I think broader sentiment is slowly catching up.
philip1209 3y ago
I've been thinking about how excess capitalism erodes trust. I believe capitalism is important and powerful, but it does cause people to be constantly fighting and trying to destroy each other. Plus, trust doesn't show up on a balance sheet - so might as well erode that to get some cash. Capitalism leads to Apple maintaining a 30% App Store take rate (thus eroding trust and perhaps sinking the launch of Vision Pro), profitable tech companies doing layoffs (thus eroding trust but increasing profits further), and military contractors building better killing tools (thus eroding trust but making more money). Perhaps, in an age where we have the technology to feed everybody in the world, we need to increase the societal guardrails to make people's lives more stable - and thus increase trust. Apparently Maslo updated his eponymous pyramid of needs before his death to add "Self-transendence" above "self-actualization" [1], which you could interpret as "moving from only caring about yourself to caring about other people." I think there's an angle here where perhaps the USA as a whole is stuck on "self-actualization", i.e. caring only about each person and individual success, and is failing to have a shared identity where people care about each other. If we don't solve our trust problem, I think people will stop having kids in the USA and we'll eventually end up like Japan - in population decline and having all the associated economic problems with it. I think that can be directly be linked to excess capitalism - if we focus so much on making money, then we don't have time (or stability or resources) to raise the next generation. [1] https://bigthink.com/neuropsych/maslow-self-transcendence/ https://bigthink.com/neuropsych/maslow-self-transcendence/
- OkayPhysicist 3y ago
  It's not just Capitalism, it's a symptom of all hierarchies. Hierarchies are a social contract, existing only so long as enough people are willing to participate. That will manifests differently at different layers of the hierarchy, with the downtrodden base class for instance mostly participating out of a resigned faith in the hierarchy's inevitability, but for those in the middle, the trust that their ongoing participation will be rewarded with both a share of the spoils of the hierarchy (extracted from the bottom classes) and the opportunity to advance up the hierarchy is CRUCIAL in maintaining the structure. The fatal flaw in all this is that the hierarchies provide perverse incentives at every level to hoard the benefits of participation to oneself. It's a tragedy of the commons situation, where any given individuals misbehavior in supporting the system is unlikely to break it, but if everyone does it absolutely will be shattered.
dist-epoch 3y ago
Google less trusted than banks. Amazon about as trusted as banks. This is wild.
- jmrm 3y ago
  It isn't for me. I would say I distrust Amazon as much as their bank (or vice versa). Maybe I won't believe my bank won't give me access to my money tomorrow, or I won't believe Amazon will keep my money and won't send me the product I bought, but I know my bank try at all cost to introduce me to products that won't benefit me as much but would benefit them a lot, and I know Amazon would post Chinese knock-off products aside legit ones without any way to filter them.
lukas099 3y ago
Is it even possible for an institution to build trust in the current environment? If not, doesn't it make sense for companies not to prioritize it?
- distortionfield 3y ago
  It’s absolutely possible, it’s just hard, as all trust is.
- gustavus 3y ago
  It is very possible. For example Costco. At one point an executive tried to suggest raising the prices on their $1.50 hotdog and drink, the founder threatened to kill him if he ever suggested something like that again. That's a man who understands trust and what it means and how to lose it. Plus trust is something that pays long term rewards, all this advertising that companies spend money on is less effective than my neighbor or friend saying "I've got this thing I love it, you should try it.".
another_poster 3y ago
Trust involves multiple factors, e.g., • Character. Is the public trusting? Are they anxious? • Framing. Is the institution described compassionately, for example, as a national champion or underdog? Or is it described as a villain? • Sectarianism. Are there motivated partisans who want to disparage the institution? • Evidence. What particular evidence exists for unethical behavior? • Ethics. What unethical behaviors have the institution done? I am skeptical that institutions have become less ethical today compared to the past (e.g., today we would be appalled if a European country waged war against another state to sell narcotics, but Britain literally did that 150 years ago), so I have a hunch that other factors are the primary drivers for declining trust.
csours 3y ago
Every so often people point out that appliances are throw away crap. I'd love it if a brand just built good stuff - BUT - if they did, some corpo raider would look at that brand value and think about ways to juice it. It really makes me sick, you know. --- https://www.youtube.com/watch?v=3cqU1pFRqYE https://www.youtube.com/watch?v=3cqU1pFRqYE "Every morning there's a halo hanging from the corner of my girlfriend's four post bed" Everyone is trying to figure out how to juice everything. The military is at the top of the chart - think about the different ways politicians use that for their own purposes - not by deploying troops, but the feelings people have about 'the troops'.
paultopia 3y ago
“ Many companies, particularly tech ones, are deliberately trading trust for short-term profits.” This is a general level dynamic. Leaders of all kinds of organizations, from companies to governments, need to build methods of self-control to force themselves to prefer their long-term interests (trusted brands, etc,) over their short term interests. That’s basically what corporate governance is. It’s also basically what constitutional law is, see the scholarship of folks like Jon Elster and Mancur Olson. (Source: my being a guy with a polisci phd.) Shameless self-promotion: I wrote about this dynamic as a major driver of platform governance challenges across social media as well as transactional platforms like Amazon in chapter 4 of The Networked Leviathan: For Democratic Platforms (Cambridge University Press, August 2023). You can read an open access edition under a CC license for free at https://networked-leviathan.com/ https://networked-leviathan.com/ Cory Doctorow’s “enshittification” framework is also a great way of explaining how these problems get worse as companies acquire market power.
jonnycat 3y ago
I think there's another, more frightening takeaway from this - people are losing trust in everything. While you can argue on a case by case basis that it's all for good reason, it pretty much devolves into nihilism. More and more people are unwilling to believe anything that, for example, the "media" says - regardless of how tame and reasonable the claim might be.
- yowayb 3y ago
  I think we've been spoiled and lulled into trusting too much. While I agree it leads to nihilistic behavior, I think enough people will simply be more careful and companies will have to get better, including the technical part that the top comment mentions. Similarly, I think we've been too willing to believe anything the media or advertisers say. I'm in my 40s now and I look back and feel embarrassed at all the things media and ads told me that I believed.
- EchoChamberMan 3y ago
  While it's true people are losing trust, it's because companies, or more realistically, the people running those companies, are no longer trustworthy. I don't want news "claims," I want investigative reporting that presents multiple facets of an argument, conclusions are ok, so I can understand, integrate, and draw my own conclusions.
- Mountain_Skies 3y ago
  Robert Putnum saw this coming a decade ago and was denounced as a Nazi for his research, which his critics couldn't refute but name calling was enough. Now a decade later, people are even more cowered and unable to even think about speaking the truth or somehow their souls will be destroyed. It's amazing how people can see it happening right in front of their faces and deny what their own senses are telling them.
ChrisMarshallNY 3y ago
> Once you burn some trust, it’s almost impossible to earn it back. The old saying is that it takes years to build trust, and seconds to lose it. In my own life, I have tried to live a life of personal Integrity. It's pretty disheartening, when some people treat me as if I'm being "snotty," and assume that there's no such thing as Personal Integrity (There is such a thing; I assure you). But most folks seem to appreciate it. I sleep well.
drewcoo 3y ago
Isn't this just the other side of trading privacy away? Most of the groups in the chart also harvest what was once private. We trade our privacy for "free" goods. We are then constantly surveilled. The institutions doing the surveillance can better gauge how much trust they can afford to trade for profit. If this isn't their profit model, what is?
roosgit 3y ago
"Trust grows at the speed of a coconut tree and falls at the speed of a coconut." I remember this from the book Alchemy by Rory Sutherland.
nicbou 3y ago
This extends beyond tech. I feel like every recognisable brand or franchise gets milked to death and run into the ground. A company can't just make good things. They invariably enshittify and try to extract as much money as they can before people realize that the brand is now just overpriced hype.

124 points by ingve 3y ago

Double plus ungood. History suggests that when the social trust goes away, the society will too.

That the US military is the most trusted organization in America after losing one war after another against developing countries with Bronze Age technology simply astonishes me.

flashfaffe2 3y ago
Would be interested to know how this was computed. I guess this was a kind of survey and if so, based on the question: are proud of the US army or are you supporting us army action around the world then I wouldn't be surprised to observe difference.
- grotorea 3y ago
  Couldn't find detailed questions for the study, but it says they literally asked for their level of confidence > In each survey, we asked respondents about their levels of confidence in a host of American institutions, as well as their personal policy preferences, their views on the direction of the country, their support for particular democratic norms, their use of social and traditional media, and a wide range of other questions.
bell-cot 3y ago
Whether or not this poll tries to distinguish such details, social "trust" is many-dimensional. For the military, the most critical forms of trust are "don't attempt to coerce or overthrow our government", and "credibly wage war against our enemies if and when called upon to do so". Being able to nation-build in Afghanistan, under a delusional do-gooder mandate, is not important. For as long as their orders were (in effect) "pretend it's possible", they more-or-less tried.
- nindalf 3y ago
  If anything they took trying their best to the extreme. They would try no matter the odds, to the point where they would want to stay and try to “win” in Iraq and Afghanistan no matter the situation. The solution to every problem was to throw more soldiers into the fight. Whereas only a commander in chief who isn’t from a military background can say “no, we lost this one, time to take the L and pull out”. But that’s good I guess. A military that tries its best to finish the mission and a commander answerable to the people.
jandrewrogers 3y ago
The US military as an institution has a long history and is notable as one of the few highly visible parts of US government that goes to great lengths to be apolitical and at arm's reach from the political parties. They do what they are asked to do, usually competently. Most sensible people realize that the outcome of campaigns is a political decision, not a military one. The US military generally wins every battle they are in but they don't get to choose how to execute a campaign.

debok 3y ago

Am I reading that graph right? That confidence dropped in all the measured categories? That's wild.

bell-cot 3y ago
It's the American Institutional Confidence Poll And from the Brookings (linked) article: "For the results we describe below, we rely on a two-wave panel survey in which the same respondents were interviewed twice: first pre-COVID in June and July 2018 and then in the midst of the COVID pandemic in July-October 2021." That really was not a good time period for institutional trust in America.
EchoChamberMan 3y ago
you are reading that right! "double plus ungood" as mentioned on the root.

tveita 3y ago

https://en.wikipedia.org/wiki/High-trust_and_low-trust_societies https://en.wikipedia.org/wiki/High-trust_and_low-trust_socie... Trust is a technology, the transition to a high-trust society unlocks so much potential that was previously used on "basic" tasks like guarding your property, making sure your food is fit to eat, not getting scammed in a trade etc. Bruce Schneier has written a book about trust https://www.schneier.com/books/liars-and-outliers/ https://www.schneier.com/books/liars-and-outliers/ ; I don't want to oversell it, I didn't find it amazing, but it has some very relevant discussion on how trust has evolved into our society and institutions. Ultimately a society where people can't trust each other and communicate efficiently will be outcompeted by a society where people can, either through individual altruism, societal norms or institutional enforcement.

nonrandomstring 3y ago
Trust is a valuable and precarious thing, It's hard and slow to build but easy to destroy. It's our greatest advantage against authoritarian regimes, and that's why destroying trust is a long term strategy of non-linear warfare against our culture. Like fossil fuels that take millions of years to form, but can be burned in half a century, trust is burned (enshitification) as cheap accumulated social capital by those without higher loyalty. This for me is why financialisation sucks the life out of nations and why greedy and selfish big-tech companies are some of the most treacherous of all entities.
- graemep 3y ago
  Fiancialisation and short term incentives are part of the problem, but not all of it. In tech (and increasingly elsewhere) businesses have realised there are other ways to keep repeat customers without needing customer trust: lock-in, buying out competitors, network effects, being the best for long enough to obliterate competition (at least in customer's minds), branding tied to identity etc. Facebook, Amazon, Apple, Google etc. have very little to gain from trust or products that are better for consumers as people will use their products regardless.
  - 3y ago

eimrine 3y ago

Why there is no any religion organizations? Afaik USA is a deeply religious nation.

darrmit 3y ago
The religious "trust" scale would likely look largely the same. While "deeply religious" may have been the reality for the US at one point, I think it would be hard to argue that with each generation we don't move a little further away from that. As someone who was previously "deeply religious" and am now "non-religious", I still wrestle with whether that's a good thing or not.
- Nevermark 3y ago
  The politicization of religion could be argued to be a detriment to the country and also to religion. The partisan side of politics (as apposed to the policy and persuation sides) has a way of undermining or sidelining the virtues, and the ability to operate with nuance, for any movement that over-identifies with either party.
- Night_Thastus 3y ago
  There are some definite benefits to religion. It can promote a sense of place and belonging in people, facilities communities, cooperation, etc. It can also do the exact opposite at times. It will be interesting to see how it all plays out in the long run.
  - whatshisface 3y ago
    Virtually any organization can promote a sense of place and belonging in people, facilitate communities, encourage cooperation, etc. Only one type of organization does it by arranging very serious lectures about things that didn't happen.
reducesuffering 3y ago
The average American Protestant doesn't have high trust for religious Muslims, Mormons, Catholics, or even Baptists. Especially a loaded term like "organized religion" in which they see themselves as just a local gathering of Jesus followers, not really "organized" or "religion".

CM30 3y ago

Watching large tech companies seemingly just destroy everyone's trust in them has been equal parts fascinating and depressing to see. People actually liked Google, Amazon, Facebook, etc at one point. Sure, they didn't like them all equally, (Google's reputation was usually a lot better than Facebook/Meta's), but there was something of an expectation that they did good work and offered good products/services. Now it seems an increasing percentage of the population outright loathe them, and see them as basically everything wrong with the modern internet. Criticism of Google search is way more common now, criticism of Google shutting down products quickly is way more common, complaints about knockoffs and poor quality goods on Amazon are way more common, etc. It's just wild to see.

euroderf 3y ago
A contributing factor might be the financialization of everything, including SV.
- jerf 3y ago
  I think the "financialization" and the mindset it comes with is a major contributor to the ability of executives to sit in a board room and with deliberation choose to trade trust for money. More old-fashioned and perhaps less "sophisticated" ways of doing business might just bluntly prioritize trust over many other things, and leave money on the table in the short term. It isn't just that they choose maintaining trust over making the most possible money, it is that they lack the toolset to even really conceptualize what they could make by breaking trust. Not modern MBAs, though. They'll quantify how much trust you're trading away for how much money no sweat. Even if they're wrong about the exact values they sure are completely capable of conceptualizing the question, and if they notice the externality of transferring a general lack of trust onto the society around them, well, so much the better for being able to monetize an externality, which is the financialization equivalent of hitting the jackpot.
  - MichaelZuo 3y ago
    I wouldn’t entirely blame the executives though, there are 192 other countries in the world, and eventually their counterparts in at least one of them would do the same if they didn’t. It’s a coordination problem since there’s no way to ensure honesty is 100% rewarded 100% of the time even within the US, let alone across the Earth.

grotorea 3y ago

> The first is that focused and persistent propaganda is able to shift public opinion about institutions they don’t have direct interaction with. I don't get why the author says this, confidence dropped for everyone. Who is doing this successful propaganda? And one interesting quote from the linked survey > Finally, the drops in American confidence may be merely harbingers of wider shifts across the globe, where these companies already operate and where the majority of their future growth is expected to arise. In a special report addended to their annual Trust Barometer, Edelman found that while technology remained the most trusted industry, 14 of their 22 sampled markets around the globe had reported drops in trust in tech companies since the year previous.8 While the U.S. experienced the largest drop, it was followed closely behind by most of the advanced democracies. In these countries, respondents also reported adopting new technology at a much lower level than in countries where tech confidence was higher. This is deeply problematic for companies whose rare new innovations require large-scale adoption to be profitable.

skinkestek 3y ago
> > The first is that focused and persistent propaganda is able to shift public opinion about institutions they don’t have direct interaction with. > I don't get why the author says this, confidence dropped for everyone. I stopped a little to think, and my answer is: Exactly. It wasn't what I started out with but I think it is a main takeaway: Our entire web of trust is torn apart. > Who is doing this successful propaganda? Our enemies. But they are being smart and lucky. As the Ukrainian meme goes: "we are lucky they are so #%$&@ stupid". Only here we are the stupid ones and russian and Chinese are the smart ones. They play both sides of BLM. They play both GOP and DEMs. They play anti-vaxxers - and get enourmous help from big tech ham fistedly like no others trying to help authorities in a way that even I as a vaccinated and boosted person find crazy. (What could they have done instead of trying to shut down discussion? It would probably have done wonders if tech execs and politicians had instead shown up in the regular queues for vaccinations. Adult Norwegians still know the reference about the King on the tram during the oil crisis half a century later.) Media in its chase for clicks also help them, tearing apart again and again trying to make sensations out of everything.
- 3y ago

roenxi 3y ago

The article and the data in the graph are a little out of kilter. The data is suggesting that as people are becoming less trusting (I'd hazard because of better access to information through the internet). I don't think there is any strong evidence that the tech giants are trading in trust. It looks more like there is something bimodal happening where media companies have low trust (Google should probably converge to Twitter/Facebook levels of trust over time) and typical companies score a 2.6 (Amazon should probably converge to being about as trustworthy as a bank). It was never a sane position to believe these companies are unusually trustworthy. They are companies. Nothing special. Everything is smiles and sunshine while an industry is growing, the knives come out once there is a steady state and they corporate dynamics become a bit more fixed-pie. People had unrealistic expectations; that trust was never sustainable.

bell-cot 3y ago
While you make some good points...there are good reasons why "enshittification" received a Word of the Year award within one year of being invented.
macNchz 3y ago
> I'd hazard because of better access to information through the internet I’m not sure much changed with regard to access to information on the internet in the US between 2018 and 2021. > I don't think there is any strong evidence that the tech giants are trading in trust. There have been a number of lively discussions here on HN over the past few years about the volume of garbage and/or counterfeit products on Amazon, and their unwillingness to address essentially fraudulent activity re reviews and product listings among their marketplace sellers. Seeing this transition happen myself (as someone who got an Amazon rewards credit card in 2007, Prime in 2010) I absolutely viewed it as Amazon trading trust for short-term profits. Once upon a time I had trust that I could order from them without a huge amount of research and get quality, authentic products quickly. That has changed significantly, and I think broader sentiment is slowly catching up.

philip1209 3y ago

I've been thinking about how excess capitalism erodes trust. I believe capitalism is important and powerful, but it does cause people to be constantly fighting and trying to destroy each other. Plus, trust doesn't show up on a balance sheet - so might as well erode that to get some cash. Capitalism leads to Apple maintaining a 30% App Store take rate (thus eroding trust and perhaps sinking the launch of Vision Pro), profitable tech companies doing layoffs (thus eroding trust but increasing profits further), and military contractors building better killing tools (thus eroding trust but making more money). Perhaps, in an age where we have the technology to feed everybody in the world, we need to increase the societal guardrails to make people's lives more stable - and thus increase trust. Apparently Maslo updated his eponymous pyramid of needs before his death to add "Self-transendence" above "self-actualization" [1], which you could interpret as "moving from only caring about yourself to caring about other people." I think there's an angle here where perhaps the USA as a whole is stuck on "self-actualization", i.e. caring only about each person and individual success, and is failing to have a shared identity where people care about each other. If we don't solve our trust problem, I think people will stop having kids in the USA and we'll eventually end up like Japan - in population decline and having all the associated economic problems with it. I think that can be directly be linked to excess capitalism - if we focus so much on making money, then we don't have time (or stability or resources) to raise the next generation. [1] https://bigthink.com/neuropsych/maslow-self-transcendence/ https://bigthink.com/neuropsych/maslow-self-transcendence/

OkayPhysicist 3y ago
It's not just Capitalism, it's a symptom of all hierarchies. Hierarchies are a social contract, existing only so long as enough people are willing to participate. That will manifests differently at different layers of the hierarchy, with the downtrodden base class for instance mostly participating out of a resigned faith in the hierarchy's inevitability, but for those in the middle, the trust that their ongoing participation will be rewarded with both a share of the spoils of the hierarchy (extracted from the bottom classes) and the opportunity to advance up the hierarchy is CRUCIAL in maintaining the structure. The fatal flaw in all this is that the hierarchies provide perverse incentives at every level to hoard the benefits of participation to oneself. It's a tragedy of the commons situation, where any given individuals misbehavior in supporting the system is unlikely to break it, but if everyone does it absolutely will be shattered.

dist-epoch 3y ago

Google less trusted than banks. Amazon about as trusted as banks. This is wild.

jmrm 3y ago
It isn't for me. I would say I distrust Amazon as much as their bank (or vice versa). Maybe I won't believe my bank won't give me access to my money tomorrow, or I won't believe Amazon will keep my money and won't send me the product I bought, but I know my bank try at all cost to introduce me to products that won't benefit me as much but would benefit them a lot, and I know Amazon would post Chinese knock-off products aside legit ones without any way to filter them.

lukas099 3y ago

Is it even possible for an institution to build trust in the current environment? If not, doesn't it make sense for companies not to prioritize it?

distortionfield 3y ago
It’s absolutely possible, it’s just hard, as all trust is.
gustavus 3y ago
It is very possible. For example Costco. At one point an executive tried to suggest raising the prices on their $1.50 hotdog and drink, the founder threatened to kill him if he ever suggested something like that again. That's a man who understands trust and what it means and how to lose it. Plus trust is something that pays long term rewards, all this advertising that companies spend money on is less effective than my neighbor or friend saying "I've got this thing I love it, you should try it.".

another_poster 3y ago

Trust involves multiple factors, e.g., • Character. Is the public trusting? Are they anxious? • Framing. Is the institution described compassionately, for example, as a national champion or underdog? Or is it described as a villain? • Sectarianism. Are there motivated partisans who want to disparage the institution? • Evidence. What particular evidence exists for unethical behavior? • Ethics. What unethical behaviors have the institution done? I am skeptical that institutions have become less ethical today compared to the past (e.g., today we would be appalled if a European country waged war against another state to sell narcotics, but Britain literally did that 150 years ago), so I have a hunch that other factors are the primary drivers for declining trust.

csours 3y ago

Every so often people point out that appliances are throw away crap. I'd love it if a brand just built good stuff - BUT - if they did, some corpo raider would look at that brand value and think about ways to juice it. It really makes me sick, you know. --- https://www.youtube.com/watch?v=3cqU1pFRqYE https://www.youtube.com/watch?v=3cqU1pFRqYE "Every morning there's a halo hanging from the corner of my girlfriend's four post bed" Everyone is trying to figure out how to juice everything. The military is at the top of the chart - think about the different ways politicians use that for their own purposes - not by deploying troops, but the feelings people have about 'the troops'.

paultopia 3y ago

“ Many companies, particularly tech ones, are deliberately trading trust for short-term profits.” This is a general level dynamic. Leaders of all kinds of organizations, from companies to governments, need to build methods of self-control to force themselves to prefer their long-term interests (trusted brands, etc,) over their short term interests. That’s basically what corporate governance is. It’s also basically what constitutional law is, see the scholarship of folks like Jon Elster and Mancur Olson. (Source: my being a guy with a polisci phd.) Shameless self-promotion: I wrote about this dynamic as a major driver of platform governance challenges across social media as well as transactional platforms like Amazon in chapter 4 of The Networked Leviathan: For Democratic Platforms (Cambridge University Press, August 2023). You can read an open access edition under a CC license for free at https://networked-leviathan.com/ https://networked-leviathan.com/ Cory Doctorow’s “enshittification” framework is also a great way of explaining how these problems get worse as companies acquire market power.

jonnycat 3y ago

I think there's another, more frightening takeaway from this - people are losing trust in everything. While you can argue on a case by case basis that it's all for good reason, it pretty much devolves into nihilism. More and more people are unwilling to believe anything that, for example, the "media" says - regardless of how tame and reasonable the claim might be.

yowayb 3y ago
I think we've been spoiled and lulled into trusting too much. While I agree it leads to nihilistic behavior, I think enough people will simply be more careful and companies will have to get better, including the technical part that the top comment mentions. Similarly, I think we've been too willing to believe anything the media or advertisers say. I'm in my 40s now and I look back and feel embarrassed at all the things media and ads told me that I believed.
EchoChamberMan 3y ago
While it's true people are losing trust, it's because companies, or more realistically, the people running those companies, are no longer trustworthy. I don't want news "claims," I want investigative reporting that presents multiple facets of an argument, conclusions are ok, so I can understand, integrate, and draw my own conclusions.
Mountain_Skies 3y ago
Robert Putnum saw this coming a decade ago and was denounced as a Nazi for his research, which his critics couldn't refute but name calling was enough. Now a decade later, people are even more cowered and unable to even think about speaking the truth or somehow their souls will be destroyed. It's amazing how people can see it happening right in front of their faces and deny what their own senses are telling them.

ChrisMarshallNY 3y ago

> Once you burn some trust, it’s almost impossible to earn it back. The old saying is that it takes years to build trust, and seconds to lose it. In my own life, I have tried to live a life of personal Integrity. It's pretty disheartening, when some people treat me as if I'm being "snotty," and assume that there's no such thing as Personal Integrity (There is such a thing; I assure you). But most folks seem to appreciate it. I sleep well.

drewcoo 3y ago

Isn't this just the other side of trading privacy away? Most of the groups in the chart also harvest what was once private. We trade our privacy for "free" goods. We are then constantly surveilled. The institutions doing the surveillance can better gauge how much trust they can afford to trade for profit. If this isn't their profit model, what is?

roosgit 3y ago

"Trust grows at the speed of a coconut tree and falls at the speed of a coconut." I remember this from the book Alchemy by Rory Sutherland.

nicbou 3y ago

This extends beyond tech. I feel like every recognisable brand or franchise gets milked to death and run into the ground. A company can't just make good things. They invariably enshittify and try to extract as much money as they can before people realize that the brand is now just overpriced hype.