Should we stay in the background forever, and let the marketing people dictate the future of tech, or make some serious attempt to drive tech into another direc

Should we stay in the background forever, and let the marketing people dictate the future of tech, or make some serious attempt to drive tech into another direction? At some point you have to get people's attention - once that happens, maybe we can see improvement. Until then, brogramming just makes assclowns easier to spot.