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They already have the only information they really need, which is what you've requested to look at. If I'm following someone who tweets about X you can safely g
by autoexec 3y ago
They already have the only information they really need, which is what you've requested to look at. If I'm following someone who tweets about X you can safely guess that I'm interested in X and target me with ads related to that without ever knowing my identity.
- jdminhbg 3y agoThere may be a reason there's no social media network that does this.
- autoexec 3y agoTo some extent they very often do use the type of content you consume for various things, but they don't use that data exclusively because they can make far more money by collecting, leveraging, and/or selling every scrap of personal data they can get their hands on and money is really all they care about.
- foobarchu 3y agoIt may be that it wasn't feasible on large scale to match content to ads. I feel like recent advanced in machine learning and ai could change the game there. What were describing is essentially how television ads worked for decades, isn't it? You know the content, so you can identify the demographics and advertise properly. Podcast and YouTube sponsor deals often work that way too (not always, but that's on the advertiser).