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It absolutely matters if someone is logged in. 3rd party cookie blocking on Safari, Chrome and Firefox has crushed the ability for advertisers to do remarketing

by rchaud 3y ago

It absolutely matters if someone is logged in. 3rd party cookie blocking on Safari, Chrome and Firefox has crushed the ability for advertisers to do remarketing with any level of precision. That was where you didn't need the user to be logged in, you just needed to match their cookie ID on Twitter.com with the cookie ID passed on by Site X, which the user had visited previously. Nowadays, Advertisers upload customer lists with email, phone numbers and other identifiers into Twitter Ads for ad targeting. Twitter shows those advertisers' ads to logged-in users that have the same email/phone # or other identifier. https://business.twitter.com/en/help/campaign-setup/campaign-targeting/custom-audiences/lists.html https://business.twitter.com/en/help/campaign-setup/campaign... Anything else is effectively untargeted and useless.

autoexec 3y ago
They already have the only information they really need, which is what you've requested to look at. If I'm following someone who tweets about X you can safely guess that I'm interested in X and target me with ads related to that without ever knowing my identity.
- jdminhbg 3y ago
  There may be a reason there's no social media network that does this.
  - autoexec 3y ago
    To some extent they very often do use the type of content you consume for various things, but they don't use that data exclusively because they can make far more money by collecting, leveraging, and/or selling every scrap of personal data they can get their hands on and money is really all they care about.
  - foobarchu 3y ago
    It may be that it wasn't feasible on large scale to match content to ads. I feel like recent advanced in machine learning and ai could change the game there. What were describing is essentially how television ads worked for decades, isn't it? You know the content, so you can identify the demographics and advertise properly. Podcast and YouTube sponsor deals often work that way too (not always, but that's on the advertiser).
jasonfarnon 3y ago
Interesting that something initially seen as a privacy victory has ended up harming the experience of anonymous internet browsing.
- ric2b 3y ago
  Still a privacy victory, and if they want to annoy me I'll just go somewhere else, that's fine.

by rchaud 3y ago

autoexec 3y ago

They already have the only information they really need, which is what you've requested to look at. If I'm following someone who tweets about X you can safely guess that I'm interested in X and target me with ads related to that without ever knowing my identity.

jdminhbg 3y ago
There may be a reason there's no social media network that does this.
- autoexec 3y ago
  To some extent they very often do use the type of content you consume for various things, but they don't use that data exclusively because they can make far more money by collecting, leveraging, and/or selling every scrap of personal data they can get their hands on and money is really all they care about.
- foobarchu 3y ago
  It may be that it wasn't feasible on large scale to match content to ads. I feel like recent advanced in machine learning and ai could change the game there. What were describing is essentially how television ads worked for decades, isn't it? You know the content, so you can identify the demographics and advertise properly. Podcast and YouTube sponsor deals often work that way too (not always, but that's on the advertiser).

jasonfarnon 3y ago

Interesting that something initially seen as a privacy victory has ended up harming the experience of anonymous internet browsing.

ric2b 3y ago
Still a privacy victory, and if they want to annoy me I'll just go somewhere else, that's fine.