Yep, and had they applied for a trademark back then, it would very likely have been granted. Like Apple didn't wait the iPhone 4 to trademark the iPhone brand…

Yep, and had they applied for a trademark back then, it would very likely have been granted. Like Apple didn't wait the iPhone 4 to trademark the iPhone brand… But now the term has been used colloquially for years, so it's out of reach of trademark protect at this point.