My favorite internal Google writeup of that kind was for when they doubled the number of screens you needed to click through to cancel YouTube Premium. By addi

My favorite internal Google writeup of that kind was for when they doubled the number of screens you needed to click through to cancel YouTube Premium. By adding friction there, they reduced the number of people who successfully canceled their subscription. But the writeup was so very sure that all those people, in the middle of the cancel process, suddenly realized all the features they value in YouTube Premium, and that this change was making people's lives better.