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What about in-app ads? Lots of Android games have built-in ads that bring revenue for the developer without the need for the user to purchase anything. I rememb

by lini 14y ago

What about in-app ads? Lots of Android games have built-in ads that bring revenue for the developer without the need for the user to purchase anything. I remember that the original Angry Birds used to be free on the Android Market but displayed ads, while the iOS App Store version cost a dollar.

batista 14y ago
>What about in-app ads? Lots of Android games have built-in ads that bring revenue for the developer without the need for the user to purchase anything. I remember that the original Angry Birds used to be free on the Android Market but displayed ads, while the iOS App Store version cost a dollar. Apps don't make anything near what an actual purchase does. Plus, nobody looks at ads when he plays a game...
- RobAtticus 14y ago
  Except Angry Birds was projected at one point to be making $1MM a month on Android[1]. Maybe ads don't bring in as actual purchases overall, but I think it's a bit premature to totally exclude it. [1]http://techcrunch.com/2010/12/03/angry-birds-android-1-million-advertising/ http://techcrunch.com/2010/12/03/angry-birds-android-1-milli...
- daniel_solano 14y ago
  At our local Android developer's meet-up, we had a local game developer who has released several paid and ad-supported games. There are two relevant observations he made: 1. He often made more money from the ad-supported free versions of his games rather than the paid versions. 2. The Play Store is not the only place to download/pay for Android games. According to him, there are hundreds of alternative markets (such as Amazon's), some of which are much more prevalent outside the U.S.
  - bad_user 14y ago
    I don't know why this was downvoted, but I think it's a good anecdote, as (depending on the type of the game and on the type of marketing preferred) developers could see more revenue from ads than from upfront or in-app payments. Therefore any measurements should count revenues based on ads too, at least on Android where the freemium model is often preferred. Also, point #2 is very valid. Besides alternative app stores, developers on Android can also self-publish on their own website and experiment with various kinds of payment. See for instance The Humble Bundle, which allows people to pay how much they want (much like donations) and which had a nice return until now ... http://www.humblebundle.com/ http://www.humblebundle.com/
  - batista 14y ago
    >1. He often made more money from the ad-supported free versions of his games rather than the paid versions. Besides being just one account, that might as well be because, well, his paid versions didn't sell that well at all?
    - RobAtticus 14y ago
      My experience is roughly the same. We aren't making hugely popular apps, but in all cases, the ad-supported version generates more revenue than the pay versions.

by lini 14y ago

batista 14y ago

>What about in-app ads? Lots of Android games have built-in ads that bring revenue for the developer without the need for the user to purchase anything. I remember that the original Angry Birds used to be free on the Android Market but displayed ads, while the iOS App Store version cost a dollar. Apps don't make anything near what an actual purchase does. Plus, nobody looks at ads when he plays a game...

RobAtticus 14y ago
Except Angry Birds was projected at one point to be making $1MM a month on Android[1]. Maybe ads don't bring in as actual purchases overall, but I think it's a bit premature to totally exclude it. [1]http://techcrunch.com/2010/12/03/angry-birds-android-1-million-advertising/ http://techcrunch.com/2010/12/03/angry-birds-android-1-milli...
daniel_solano 14y ago
At our local Android developer's meet-up, we had a local game developer who has released several paid and ad-supported games. There are two relevant observations he made: 1. He often made more money from the ad-supported free versions of his games rather than the paid versions. 2. The Play Store is not the only place to download/pay for Android games. According to him, there are hundreds of alternative markets (such as Amazon's), some of which are much more prevalent outside the U.S.
- bad_user 14y ago
  I don't know why this was downvoted, but I think it's a good anecdote, as (depending on the type of the game and on the type of marketing preferred) developers could see more revenue from ads than from upfront or in-app payments. Therefore any measurements should count revenues based on ads too, at least on Android where the freemium model is often preferred. Also, point #2 is very valid. Besides alternative app stores, developers on Android can also self-publish on their own website and experiment with various kinds of payment. See for instance The Humble Bundle, which allows people to pay how much they want (much like donations) and which had a nice return until now ... http://www.humblebundle.com/ http://www.humblebundle.com/
- batista 14y ago
  >1. He often made more money from the ad-supported free versions of his games rather than the paid versions. Besides being just one account, that might as well be because, well, his paid versions didn't sell that well at all?
  - RobAtticus 14y ago
    My experience is roughly the same. We aren't making hugely popular apps, but in all cases, the ad-supported version generates more revenue than the pay versions.