To be clear the full sentence said: > Thanks in part to high-quality ingredients, Heinz’s new tomato ketchup cost two to three times more than its competitors.

To be clear the full sentence said: > Thanks in part to high-quality ingredients, Heinz’s new tomato ketchup cost two to three times more than its competitors. But the price increase also paid for the largest advertising campaign the industry had ever seen So it was higher quality and had the biggest advertising campaign.