I think there are people for whom the fundamental assumption that someone will want "more" of stuff they already like does not hold, and that while those people

I think there are people for whom the fundamental assumption that someone will want "more" of stuff they already like does not hold, and that while those people are a minority, recent developments in the media landscape toward a constant stream of increasingly similarity-curated media has caused them to increasingly disengage from media consumption That said, those people are by definition less relevant to internet consumption metrics