4 ms·
It feels like there is a tricky customer match problem with products like this where, for what is kind of a beta product, you want to target people for whom the
by pfannkuchen 3y ago
It feels like there is a tricky customer match problem with products like this where, for what is kind of a beta product, you want to target people for whom the price tag is not that big of a deal. If someone is spending a really substantial-to-them amount of money, they are probably going to have really high expectations and will be disappointed that it is very imperfect in a lot of ways. I wonder how Apple’s marketing team approached this, and whether they maybe missed a bit.
- mvdtnz 3y agoIf you want people to not be disappointed in a beta product you need to market it as a beta product. At no point has Apple even implied AVP isn't ready for prime time.
- bradly 3y ago> what is kind of a beta product What makes AVP a beta product?
- peterkos 3y agoI think it more targets the “apple enthusiast”, or at least the “tech enthusiast”, who is used to paying a $$$ premium (at the cost of polish) to be the First at a new thing. Every company does it but Apple has a strong pattern of “v1 is setting up for v2” — e.g., the original iPhone being expensive af with no apps, but getting 3G and apps the next year. Also, I’d wager the people buying this can mostly Certainly afford it, given how expensive it is. For those people the money is meh, or justified (business expense, app platform). For others who are Maybe affording it, returns seem like an easy failsafe if it doesn’t meet expectations.
- giantg2 3y ago“v1 is setting up for v2” Especially with AR devices. Microsoft's original HoloLens had very limited adoption. Now they have HoloLens 2 out. Adoption is still fairly limited, but gaining traction after the upgrade.
- xeromal 3y agoVery similar to Google Glass. It wasn't meant for consumers. I believe you had to have a developer account but that didn't stop some people.