I think one of the big lessons of the last few years/decades is that the wallet vote is ineffective at best, in large part because many companies are doing far

I think one of the big lessons of the last few years/decades is that the wallet vote is ineffective at best, in large part because many companies are doing far more to entrench customer lock-in than provide customer value, and you can't really move to an alternative product if the alternatives are all doing the same thing.