4 ms·
I am not a marketing expert, but my reaction to this article was that it pretty much depends on what 'market phase' we are in. In a new market with no competit
by nadam 14y ago
I am not a marketing expert, but my reaction to this article was that it pretty much depends on what 'market phase' we are in.
In a new market with no competitors what matters is that someone created an automatic cat feeder at all.
In a more mature market with several competitors those small details matter more.
In a very mature market maybe several competitors get the tiny details right, so maybe building a brand matters a lot...
- mmahemoff 14y agoThe product in the early phase was called a Dancing Bear in the book, "The Inmates are Running the Asylum". You don't need the bear to move like a professional dancer because "look at that, it's a bear ... and it's dancing!". The details start to matter when more dancing bears come on the scene.
- astral303 14y ago+1. "The Inmates Are Running the Asylum" is an excellent book and a must must must read for anyone in software engineering. It will open your mind and give you a new perspective on software. The dancing bear analogy is on the money. It's like early computers: "OMG, word processing! I can "delete" my typos! I can reformat my paragraph!" Today's computers: "it's hard for me to figure out how to reformat the paragraph. Next app!" Also, early computers: "the computer crashed, I should've saved!" Today's computers: "the damn computer should not have lost my data no matter what happened."
- nthj 14y agoRelated is 37signals' "Ignore Details Early On" [1] So shipping is a feature, but continual improvement once you've shipped is necessary, too. [1] http://gettingreal.37signals.com/ch04_Ignore_Details_Early_On.php http://gettingreal.37signals.com/ch04_Ignore_Details_Early_O...