It's called Observable Framework one sentence before and on the product page. It's normal to write like this in a blog post. For instance, the Kubernetes deploy

It's called Observable Framework one sentence before and on the product page. It's normal to write like this in a blog post. For instance, the Kubernetes deployments page uses the word "Deployment" doesn't say Kubernetes Deployment everywhere. It just says Deployment. I think introducing it like that is fine. You don't have to say Observable® Framework™ every sentence. That would be strange.