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> Heinz’s new tomato ketchup cost two to three times more than its competitors. But the price increase also paid for the largest advertising campaign the indust
by nottorp 3y ago
> Heinz’s new tomato ketchup cost two to three times more than its competitors. But the price increase also paid for the largest advertising campaign the industry had ever seen.
Long tradition of competing on anything but merits :)
- strawhatguy 3y agoAnd to encourage the government to rule your competitors' products are 'unsafe', maybe even forbid selling altogether...
- daedrdev 3y agoTo be clear the full sentence said: > Thanks in part to high-quality ingredients, Heinz’s new tomato ketchup cost two to three times more than its competitors. But the price increase also paid for the largest advertising campaign the industry had ever seen So it was higher quality and had the biggest advertising campaign.