I don't think ads vs. paid needs to be a binary choice; for example a cheap but not free plan that only has ads at beginning/end of titles but not midways is d

I don't think ads vs. paid needs to be a binary choice; for example a cheap but not free plan that only has ads at beginning/end of titles but not midways is definitely a valid choice alternative to midspan ads as on classic TV. Some people hate getting interruptions mid watching something but aren't bothered waiting through some ads at the start.