I don't think Apple is in any danger of a "reputation hit", at least with anybody who matters. The type of fans who buy AVP will parrot whatever Apple's market

I don't think Apple is in any danger of a "reputation hit", at least with anybody who matters. The type of fans who buy AVP will parrot whatever Apple's marketing department decides to release, and they'll add their own apologetics on top. For the general public, they don't even know about AVP yet so they won't care. I can't think of any other company on the planet that has an army of defenders who will defend every policy/move and even claim altruism, regardless of how self-serving it is for Apple. If you're waiting to see people turn on Apple, it's gonna be a very, very long while yet.