I think wanting a product cheaper and faster is a pretty universal sentiment. I think it can also be said that aside from cooking a meal or buying IKEA furnitur

I think wanting a product cheaper and faster is a pretty universal sentiment. I think it can also be said that aside from cooking a meal or buying IKEA furniture, the typical consumer purchases a product that's ready to go with no assembly or lead time required. I like to think that if my (ordinary non-commercial) client assumes something is easily done, that's a compliment to my work. He or she can ask for a new button with a simple function to be added to a page, but they have no comprehension of the complexity behind adding what they see to be a simple element. To the ordinary or non-technical person, there is a lot of "magic" behind what we do (it's just a button, why can't you just add it in?). That lack of understanding combined with how easily we've solved other (seemingly similar) problems gives them no way to properly gauge how long a task should take or what it should cost.