Plenty of startups reskin Vtiger and sell it to people who have never heard of a CRM (or Vtiger itself). They end up doing other features as well and it ends up

Plenty of startups reskin Vtiger and sell it to people who have never heard of a CRM (or Vtiger itself). They end up doing other features as well and it ends up being a database, a HR system, orders management system, and so on.