Trello was built, from its inception, to make a marketing splash at TechCrunch Disrupt 2011. It didn’t start as an internal tool. Sure, we dogfooded (…dogfed?)

Trello was built, from its inception, to make a marketing splash at TechCrunch Disrupt 2011. It didn’t start as an internal tool. Sure, we dogfooded (…dogfed?) it, but that was Fog Creek’s culture for every product we launched. FogBugz DID start as an internal tool, which was more profitable than Trello (pre-Atlassian), but it’s going to turn 25 this year. Don’t make business decisions based on software that could register as an antique, if it were a car.