You are not distinguishing between "socializing" social like board games or TF2 and "spammy addictive manipulative" social like Zynga's wallspamming virtual on

You are not distinguishing between "socializing" social like board games or TF2 and "spammy addictive manipulative" social like Zynga's wallspamming virtual onion selling . The $$$ and most of the press is about the latter.