The point is it heavily discourages this kind of mid subscription bait and switch. Not living in a world where bait and switch / illegal business practices are

The point is it heavily discourages this kind of mid subscription bait and switch. Not living in a world where bait and switch / illegal business practices are 10x as common is the benefit of class action lawsuits not the occasional random check for $1.37 or worse a coupon etc. Long term they could have rolled out adds as people resubscribe and there’s no lawsuit, and next time they may consider doing so.