When people got or get a mobile phone the retention is 95% plus or something crazy like that. John Carmack gave a really interesting talk a few years back when

When people got or get a mobile phone the retention is 95% plus or something crazy like that. John Carmack gave a really interesting talk a few years back when he talked about how the biggest opportunity for Quests was to get all the ones in a cupboard out and being used. https://www.youtube.com/watch?v=sXmY26pOE-Y https://www.youtube.com/watch?v=sXmY26pOE-Y (Disclaimer - I have a Quest 2 in a cupboard.... )