I love to use Jira as an example of why focusing on the buyer is important (since these days, users don't choose to buy Jira as much as say, Linear). Of course

I love to use Jira as an example of why focusing on the buyer is important (since these days, users don't choose to buy Jira as much as say, Linear). Of course the idea is to make a good product that folks like to use, but it's surprising that you can succeed by knowing what buyers want.