The problem is that the most lucrative advertising market is to advertise to those people who are willing to pay extra to not see ads. The people who are willin

The problem is that the most lucrative advertising market is to advertise to those people who are willing to pay extra to not see ads. The people who are willing to save money by seeing ads, are also the people who don't have excess discretionary cash that they'd be willing to spend on the products advertisers are advertising to them. This is the paradox that keeps driving this industry around in circles, swallowing its own tail.