That's a very interesting thread, because this is one of the major issues we have with Matrix. It's not directly a product but a (technical) protocol that can't

That's a very interesting thread, because this is one of the major issues we have with Matrix. It's not directly a product but a (technical) protocol that can't be presented as such to the general public. We definitely aim for Matrix-based products to be used by the general public, in the same way emails are. For this to happen, we need to be mindful of who our audiences are, what they are looking for, what they know and don't know, and how to deliver a message that works for them. If you're interested in how we thought the website, you can check https://github.com/matrix-org/matrix.org/issues/1502 https://github.com/matrix-org/matrix.org/issues/1502 and https://github.com/matrix-org/matrix.org/issues/1543 https://github.com/matrix-org/matrix.org/issues/1543 for example