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It would also give Walmart access to the breadth of customer data collected by Vizio’s smart TV platform and the revenue stream created by serving up personaliz
by Anechoic 3y ago
It would also give Walmart access to the breadth of customer data collected by Vizio’s smart TV platform and the revenue stream created by serving up personalized ads and taking a cut of subscription fees.
- bombcar 3y agohttps://www.streamtvinsider.com/advertising/vizio-device-sales-dip-ad-revenue-continues-climb-q2 https://www.streamtvinsider.com/advertising/vizio-device-sal... I guess the numbers kind of work, $80m a quarter profit is $320m a year, which is roughly commensurate with the rumored purchase price.
- crowcroft 3y agoThis is an interesting angle considering Walmart wants to (and probably already does) make a meaningful amount of revenue from selling ads, like Amazon.