The Headline is wrong. It does not move me to read the sub-headline. The sub-headline is in a hard to read color. Overall, the copy is just not sales-driven.

The Headline is wrong. It does not move me to read the sub-headline. The sub-headline is in a hard to read color. Overall, the copy is just not sales-driven. You seem to be approaching this as a programmer, and not as a sales person. Of course, you mention knowing nothing about copy writing. Your best shot is to describe the book as if you were describing it to a friend. No long sentences. No long paragraphs. Just to the point, but from a first person perspective. Tell people why you wrote it, and what they will get from it. Also, your headline has to grab the visitor and pull him into reading the sub-headline. Good Luck. Edit I'm willing to guide you towards something more effective marketing-wise. But I'm swamped right now. If you are willing to be patient and are willing to work on this in a period of two weeks, I can do it. About me: I'm a programmer/copywriter with about 5-6 years of marketing experience (and a bit more programming). My email is my username, but add a .com at the end. BTW- This for free.