I think people just love listening to advice and will consume it indefinitely as it "feels" useful. Talking to users seems easy but where do you find them, wil

I think people just love listening to advice and will consume it indefinitely as it "feels" useful. Talking to users seems easy but where do you find them, will they talk to you, will you be ok if they tell you to f-off. Most users are busy, won't answer emails, won't answer calls (if you can drum up the courage) and the people who will respond will often be the wrong people i.e. people who are self-interested or unemployed and think you might have a job for them. The situation is not helped by the legions of outsourcing agencies pinging users with all sorts of offers daily. It's disheartening, embarrassing and easier to listen to advice. The advice isn't wrong, it's just a warm blanket.