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I'd venture that Zynga's problems are more critical than that - and not unique to Zynga. IMO social gaming (in its current format and incarnation) is a space th
by potatolicious 15y ago
I'd venture that Zynga's problems are more critical than that - and not unique to Zynga. IMO social gaming (in its current format and incarnation) is a space that exists only temporarily while consumers figure things out.
Notice the explosion of FarmVille when it first came out, how everyone was playing it, and its subsequent death. It exploded into the mainstream very suddenly, and faded into niche obscurity just as quickly.
The "glorified slot machine" format of social gaming (which IMO is a perversion of the word, there's nothing social about this sort of gaming) does not have a permanent, mass-market future. It will fade and become a niche (profitable, perhaps), but it will not justify the market cap that investors have saw fit to pour into Zynga et al.
If anything, the industry in which Zynga plays has more in common with the Tamagotchi than it does with WoW.
- justinhj 15y agoFarmville is the number 7 game on facebook in May with 5 million daily users.You can buy Farmville yhemed cups in 7/11. A level of obscurity to dream of.