Yea, I wouldn't say this is evil, it actually solves a lot of the problems being discussed here with people not wanting to go through the hassle of a signup pro

Yea, I wouldn't say this is evil, it actually solves a lot of the problems being discussed here with people not wanting to go through the hassle of a signup process without even knowing what they are getting into. With your example they are able to try the product immediately without going through all the "paper work" - if they like it then they can signup.