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A look at Internet traffic trends during Super Bowl LVIII
- ProllyInfamous 3y agoI think the ELF Cosmetics surge [not correlating with ad's runtime] is likely due to the targeted demographic already knowing what the brand does, and then visiting their website after taking off their gameday makeup post-game/evening? Just a hunch (mine) — the linked article's author states he doesn't understand the timing mismatch.