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As it was explained to me, there's enough cream in taking the top 10% of customers direct, that ruining all their other relationships is worth it. At least in
by protocolture 3y ago
As it was explained to me, there's enough cream in taking the top 10% of customers direct, that ruining all their other relationships is worth it.
At least in the short term. Because if you are a VMWare partner who just had your biggest customer taken away from you to go Broadcom direct, you are probably now a HyperV, ProxMox or X Cloud shop, looking to lure your big whale back.
We started pushing people away from VMWare when the Broadcom acquisition hit and its been constantly reinforced as a great idea.